I'm not a traditional marketer. I build the AI systems that run the marketing — content pipelines, analytics engines, and LLM-powered workflows — backed by a rare combination of actuarial science, fintech risk, and hands-on AI engineering.
I'm a Senior Executive in Integrity & Governance at Perbadanan PR1MA Malaysia, with a background in actuarial science and experience at Citi and RBC.
What sets me apart: I understand financial risk models and I can build a Claude API content pipeline. I've deployed LLM workflows in production, built Power BI dashboards for board-level reporting, and shipped AI-assisted marketing systems for real clients — with measurable outcomes.
I'm actively pivoting toward AI Engineering (roadmap: Jan 2027), and applying that momentum to fintech marketing roles where compliance-safe communication and AI execution intersect.
Repeatable Claude-powered system generating 3–4 posts/week from a monthly client brief. Localised for BM + Islamic finance context. Client operates it independently.
Intake form → structured Claude prompt → full copy pack (headline, benefit blocks, CTA). Productised as part of every WebKraf package. 45 min vs 3 hrs manual.
Raw Meta export → Claude narrative prompt → one-page PDF with 3 findings + 3 recommendations. Turned number dumps into decision-making tools clients act on.
Open to AI marketing roles, fintech opportunities, and consulting work.
Based in Kuala Lumpur · Available now.